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Hair products from the consumer point of view of the past, because our country is lagging behind consumer attitudes wigs, make up for domestic consumers mainly because of physical defects (such as hair loss, less fat) and wear a wig, ornaments, beauty consciousness is not strong, which has not yet formed consumer climate. However, this situation has changed, and research that the Chinese public will in the pursuit of fashion is very strong, as China's economic development and increase the purchasing power of domestic consumers, especially people on the pursuit of fashion consumption of luxury goods, will make gradually more and more into the fashion consumer goods among the people's daily consumption.
Fashion hair products in the country to promote the most critical factor is the change in consumer attitudes, recalled from the historical point of view, we can example to illustrate the changes in consumer attitudes impact on daily life is progressive and significant. Thirty years ago, a suit, tie, jeans, bell bottom pants, sunglasses and so began to enter the mainland, by fashion, seeking good-looking young people who love fashion, but with the concept of a generation of conflict and resistance by the public , dubbed Mile, ought personnel only. But as time passed, and now ranks among the fashion jeans and other long, occupy a great deal in the fashion area of a site. Thus, with the concept of change and consumption capacity, the concept of the wig as a fashionable consumer goods will be gradually accepted by the people through the star model, consumer guidance, the promotion of younger age groups, etc. way to become the new consumption hot spots. As the mainstream consumer market is definitely doing my part of the female population as the absolute major consumer groups. With the growing maturity of the Chinese consumer market, women have entered the fast growing consumer goods industry, the rapid development of economic fashion hair products industry for the development of fertile soil.
Consumer goods, and even more for the high female huge profits, mainly constituted by the fast moving consumer goods and luxury goods, luxury cosmetics, accessories, handbags, fashion wigs, etc., belong to the list of luxury goods to luxury goods, according to forecasts, 2010 China's 2.5 billion consumers will have the ability to purchase luxury goods, by 2015 sales will exceed 11.5 billion, and the total consumption of luxury goods in China will account for the time 29% of the world. B. 80,90 more after the fashion of the female consumer, personalized. 80,90 lifestyle after becoming the representative of symbols, and their consumption are always inseparable from the word fashion, fashion brands as early as middle school after 80,90 era familiar. After 80,90 maverick like to find fresh, to find stimulating, very self, and personalization. In dress, accessories and also issued on the very pursuit of individuality and uniqueness, so a great variety of wigs and better able to meet their demand characteristics. C. female consumer has a non-rational features. Women love shopping the rational consumption of non-soil, with the modern means of marketing innovation, a variety of promotions, discount method after another, but also increased the likelihood of female non-rational consumption. Emotional consumption is an important feature of female consumers. Survey showed that 93.5% of the 18 ─ 35-year-old women have had all kinds of irrational consumer behavior, irrational female consumer spending accounts for the proportion of total expenditure more than 20.0%. China's domestic market first release, the demand for space is also being gradually opened, with the changes in consumption concept in China, wig products, demand growth will be substantial. Overall, the major consumer markets of the wig needs a yearly basis, the potential consumer market to further nurture and develop both the wig industry with a wider space for development and good development prospects, the industry's future will remain 15% -20 % annual growth rate of total output value of hair products in China in 2015 will reach 20 billion U.S. dollars.
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